The slug is the address of a page — the part that comes after your domain. In yourwebsite.com/about-us the slug is /about-us.
The rules
- It always starts with a slash:
/ - Only lowercase letters, numbers, and hyphens.
- It must be unique — two pages cannot share the same slug.
A good slug
Keep it short, describe the page, and separate words with hyphens.
- ✅
/about-us - ✅
/blog/2025-06-summer-news - ❌
/About_Us— no capital letters, no underscores. - ❌
/page1— says nothing about the page.
Group related pages under one path — for example all blog posts under /blog/.... They then share one tab in the pages overview.
Choose carefully — the slug cannot be changed
Once the page is created, the slug is fixed. The address gets shared, linked, and saved by search engines — if it changed, all those links would stop working. So take a moment before you create the page.
One slug for all languages
A page has the same slug in every language.