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Translation prompts

Last updated: August 21, 2026

JetPages controls AI translation through four levels of instructions your editorial team maintains itself: General for the company, audience, language, and page — the more specific level wins. Everything the AI knows about your company when it translates — the company context, the brand voice, the terminology, the tone — is written down here, and you can edit it. When automatic translation keeps getting the same thing wrong, you do not have to fix it by hand every time. Change the standing instruction instead.

Where to find it

Open Translation Prompts in the sidebar. The page has one tab per instruction block: General, then — depending on your product and what you are doing — one or more audience tabs, for example B2B and B2C, and after those one tab per target language, shown as a flag. Which audiences exist is configured per project.

What each tab is for

  • General — what your company does, the brand voice, preferred terminology, and the names that must never be translated. Used for every translation: pages, sections, header and footer, and collections.
  • The audience tabs (for example B2B and B2C) — who the text is for, the tone, and how the reader is addressed. Only pages and sections have an audience; header, footer, and collections use neither block.
  • The language tabs — extra instructions that only apply when something is translated into that language, for example a recurring correction or a preferred wording.

Which audience block a page uses comes from the page itself, under Target Customer. Important: a page that has never had prompt settings saved is translated as B2B. If a consumer page still sounds businesslike, check its Target Customer first.

Default and Customized

General and the audience blocks start with a built-in text. The badge above the field tells you where you stand: Default means the built-in text, Customized means someone edited it. Reset to default throws your version away and brings the built-in text back.

Clearing the field and clicking Submit is something else: it removes the block completely, so the AI no longer receives it. That is rarely what you want — use Reset to default to undo an edit.

The language tabs start empty. An empty language tab simply means: no extra instructions for that language.

Which instruction wins

The AI first receives the fixed technical rules, then your blocks in this order: General, audience, language, page. The more specific one wins: page before language, language before audience, audience before General. So a term you fix in a language tab overrules the General terminology — and a page prompt overrules both.

One limit always applies: your instructions only decide wording, terminology, and tone. Nothing you write here can change the structure of a page, the field names, or the format of a translation — those rules always come first.

Saving, and handling with care

Submit saves the tab you are on. Save one tab at a time: unsaved edits in the other tabs are discarded when you submit. The editor stores the text as markdown — headings, lists, and line breaks are kept and passed on to the AI.

From then on, new translations use the updated instructions — texts you translated earlier stay as they are until you translate them again. Important: these texts affect every future translation, so after changing one, translate a page and read the result in the affected language.

Version history

You cannot overwrite anything for good: every version that gets replaced by a new one is archived automatically. Show history opens the list for that block — each version with its date and user. View shows the full text of an older version, Restore puts it back as the current instruction. The version it replaces is archived in turn.

Next, read page prompts for instructions that apply to one page only.

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